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Amy George

Austin, Texas

Amy George is CEO and Co-founder of BlueAvocado, a consumer products company that creates simple solutions to reduce waste in our lives and landfills. To date the company has helped customers avoid 198 million disposables and invest in over 1000 micro-entrepreneurs with 1% of sales. George is responsible for forging retailer relationships with The Container Store, Amazon, Target, Bed Bath&Beyond, Wegmans and beyond. A leader in the B Corp community, BlueAvocado uses the power of business to deliver environmental, social and economic value. George has worked for 20 years to deliver impact through both for profit and nonprofit efforts. She helped multinationals reduce their carbon footprint with real-time optimization software, launch the first micro-finance investor web portal, and improve Austin's food security by launching SFC's first downtown farmer's market which has spawned numerous successful food entrepreneurs. George holds an MBA from The University of Texas at Austin in entrepreneurship and environmental management and a BA in African Literature in English and Poetry from The University of Florida. A serial entrepreneur, George serves as an advisor to a number of start-up enterprises like Bona Dea glutten free mixes and True Wealth Innovations venture fund for Texas women. She loves being a mom to two young boys, Rowan (10) and Wyatt (8) - her true inspiration!

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